BEGIN:VCALENDAR
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.org SXSW 2008//EN
VERSION:2.0
BEGIN:VEVENT
DTSTART:20080307T170000
DTEND:20080307T180000
SUMMARY:Bankrupt Your Startup in Five Easy Steps
DESCRIPTION:The odds are your startup will fail. Why fight it. Learn to implode your company with style. This session will review some of the many challenges facing new startups and look at the reasons why the vast majority of big ideas never make it out of the garage. The panelists will address the five things that sink most startups and show you how to do it bigger and better than your competition\, which is...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 19AB\, Austin\, TX
SEQUENCE:0
UID:ab4ba0344534c2c5ebfc88e25e28042e@summerh.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060549
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T113000
DTEND:20080308T123000
SUMMARY:Top Ten Lessons Learned in E-Commerce
DESCRIPTION:Tony Hsieh joined Zappos.com full-time in 2000. Under his leadership\, Zappos.com has grown gross merchandise sales from $1.6 million in 2000 to over $800 million in 2007. Zappos.com is projecting to do over $1 billion in gross merchandise sales in 2008. Tony focuses on continuing to grow the business at a rapid pace while maintaining the culture and feel of a small company. Tony's presentation foc...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:fb0a0f30e9e03c33797bca91882d3103@summerh.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060513
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T140000
DTEND:20080308T150000
SUMMARY:Opening Remarks with Henry Jenkins and Steven Johnson
DESCRIPTION:Henry Jenkins was one of the most popular speakers at last year's SXSW Interactive Festival\, so we are very excited to have him return to the event in 2008. His foil in this conversation is best-selling author Steven Johnson\, who served as the Keynote Speaker at the 1998 event. This presentation will be simulcast in both Ballroom B and the Day Stage Cafe.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:69cae24ea869c50863cb288451aa0052@summerh.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060452
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T153000
DTEND:20080308T163000
SUMMARY:The Myth of the Rational Voter
DESCRIPTION:In the world of new media\, the notion that more voices makes for a better society governs much of what we do. But is this really the case? If everyone has equal input\, doesn't this essentially eliminate the value of more educated / expert opinions. In this presentation\, George Mason University Associate Professor of Economics Bryan Caplan will explore the societal problems when everyone's opinion...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 19AB\, Austin\, TX
SEQUENCE:0
UID:64c89c2e536f0f5a5fc8bba1f5324854@summerh.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060500
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T170000
DTEND:20080308T180000
SUMMARY:Social Marketing Strategies Metrics\, Where Are They?
DESCRIPTION:Why are CMO's afraid of social media and social networking? How can they leverage social media for marketing success? This panel will be a combination of forward vision and practical advice from vendors and enterprises that are successfully leveraging social media today for business results. We'll discuss the pros and cons of growing a social media effort from within or hire a "ringer" to be part...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:94ae43edc7b05ac6dad83c484b9efd26@summerh.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060474
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T113000
DTEND:20080309T123000
SUMMARY:Core Conversation: Blog on Company Time Without Getting Dooced
DESCRIPTION:There is a new generation of employee who has discovered that blogging gives them a creative outlet they might not be getting at work. It also connects them to others both professionally and personally. And did I mention they do all of this while they're at work? This discussion\, lead by two professional bloggers/blog managers\, will show you the tools and tricks they use for both corporate clients...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room Ballroom E\, Austin\, TX
SEQUENCE:0
UID:28e0b45607c6beb20e17835d31a4f1ab@summerh.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060311
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T140000
DTEND:20080309T150000
SUMMARY:Keynote Interview with Mark Zuckerberg
DESCRIPTION:One of the tech industry's most intriguing story-lines over the last two years is the incredible growth of FaceBook from college networking tool to global giant. Hear the founder and CEO of this company talk about where the company is now - and where he plans to take it in the future. This presentation will be simulcast in both Ballroom B and the Day Stage Cafe.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:8581fd3ee5118fcdc740a93a001f0587@summerh.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060443
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T153000
DTEND:20080309T163000
SUMMARY:Content Boundaries\, a 12-Step Program
DESCRIPTION:What is the ideal relationship between content and audience for an online space? Is a no-barriers environment desirable for your site? Heather Armstrong (Dooce) and Margaret Mason (Mighty Girl and Mighty Goods) have over thirteen years of online writing experience for both personal and professional sites. Their workshop gives you 12 techniques for balancing your interests against your readers' nee...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room B\, Austin\, TX
SEQUENCE:0
UID:30ce13a50282d6fd1273510edc3a17b1@summerh.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060363
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T170000
DTEND:20080309T180000
SUMMARY:SEO 3.0: Optimizing Search & Social for 2008 and Beyond
DESCRIPTION:Learn what's essential to stay atop Google's ever-evolving world. What good is your phenomenal interactive creation if it's not found?
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:7eb84980af10ba66eb3d3f9b95a4e2d5@summerh.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060556
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T100000
DTEND:20080310T110000
SUMMARY:The Care and Feeding of Your Startup
DESCRIPTION:Starting up in the "Web 2.0" economy is a challenge. We'll discuss the trade offs and timing for taking venture capital\, capturing the attention of another company's users\, and driving a compelling story to accomplish each or both in order to disrupt the market without disrupting your business relationships. The session provides an overview of issues and benefits of aligning your attention economy...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:100351f9419dc6651eb8c829322270db@summerh.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060493
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T113000
DTEND:20080310T123000
SUMMARY:Startup Metrics for Pirates: AARRR!
DESCRIPTION:This panel features a simple 5-step model you can use to make better decisions for your startup in product and marketing. Attend the session and you will learn how the model works\, and how to apply it to your business. The model focuses on measuring user activity at five basic levels of conversion: 1) Acquisition\, 2) Activation\, 3) Retention\, 4) Referral\, and 5) Revenue (AARRR!). Examples & variat...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:77b3d664e8f057964224053cca05acc6@summerh.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060481
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T153000
DTEND:20080310T163000
SUMMARY:Bootstrapping 101: The Basic Building Blocks
DESCRIPTION:Contrary to simple definitions centered around eschewing investor funding\, bootstrapping is a third way of entrepreneurship. Differentiated from the cookie-cutter/franchise and VC/funding-driven approaches\, it is an integration of these two paths. Bootstrapping brings together the low-cost features of the cookie-cutter\, while generating the innovation of the VC. It can be described by its stages\,...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room B\, Austin\, TX
SEQUENCE:0
UID:09ef0817e8ea18a8cc84fca8d5dd1c63@summerh.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060345
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T170000
DTEND:20080310T180000
SUMMARY:Core Conversation: Coworking and the Evolution of the Independent Worker
DESCRIPTION:A few years ago everyone wanted to work from home. Now we realize\, working alone sucks. What new resources and communities\, both online and off\, are enabling workers to really step up their game. Coworking spaces are opening everywhere and playing a central part in this new way of doing business.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room Ballroom E\, Austin\, TX
SEQUENCE:0
UID:1967076bd5232cd889f009c7a937e104@summerh.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060367
END:VEVENT
BEGIN:VEVENT
DTSTART:20080311T170000
DTEND:20080311T180000
SUMMARY:Taking Over the World: the Flickr Way
DESCRIPTION:In June 2007\, Flickr launched its first localized versions of the site\, expanding the interface from one language to eight. In this session you'll hear from Flickr's lead internationalization engineer about the social and technical challenges involved in the internationalization\, and the solutions we used to overcome those problems. This talk will be of particular interest to attendees from ventur...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:38775adb4d5db04b6dd6f645016abfc6@summerh.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060486
END:VEVENT
END:VCALENDAR