BEGIN:VCALENDAR
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.org SXSW 2008//EN
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BEGIN:VEVENT
DTSTART:20080307T153000
DTEND:20080307T163000
SUMMARY:Career Rev 342: Dabble Dabble\, Toil and Kick Ass
DESCRIPTION:Zen masters taught it. Isaac Newton knew it. Scott Adams writes about it. Now you can know it\, too We're talking\, of course\, about the manifold benefits of being a n00b (at something). And\, of course\, about all the good stuff that happens post-n00bishness: the excellent side effects of being good at multiple things\, even if they're not related - heck\, *especially* if they're not related. So many o...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 19AB\, Austin\, TX
SEQUENCE:0
UID:13b61f75b44f47403b84b42d9ef0e3de@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060355
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BEGIN:VEVENT
DTSTART:20080307T170000
DTEND:20080307T180000
SUMMARY:Respect!
DESCRIPTION:We create the web. Yet twelve years and two bubbles into its history\, we get no respect as a profession. And nobody understands what we do\, unless we're selling to Google or Yahoo. How can architects\, designers\, writers and coders work with clients\, journalists and the public to foster understanding and get their best work produced?
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:0936d5b4fe347e88d4191726ddee8e5d@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060463
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BEGIN:VEVENT
DTSTART:20080308T100000
DTEND:20080308T110000
SUMMARY:Rome\, Sweet Rome: Ancient Lessons in Design
DESCRIPTION:Vitruvius\, the first Roman Architect to write about architecture\, asserted that any well-designed building must exhibit the three qualities of firmitas\, utilitas\, and venustas or be durable\, useful and beautiful. Can these same three tenets be applied today to help us design better interactions in a digital environment? This presentation will first touch on the similarities between designing build...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 19AB\, Austin\, TX
SEQUENCE:0
UID:c858136116d43ded61cce02b6cb93c77@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060465
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T110000
DTEND:20080308T120000
SUMMARY:Book Reading: High Performance Web Sites
DESCRIPTION:Want your web site to display more quickly? This book presents 14 specific rules that will cut 25% to 50% off response time when users request a page. Author Steve Souders\, in his job as Chief Performance Yahoo!\, collected these best practices while optimizing some of the most-visited pages on the Web. Even sites that had already been highly optimized\, such as Yahoo! Search and the Yahoo! Front Pa...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room Day Stage\, Austin\, TX
SEQUENCE:0
UID:cfe101ead98d9ad64cb40182c25bc787@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060323
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BEGIN:VEVENT
DTSTART:20080308T113000
DTEND:20080308T123000
SUMMARY:The Future of Virtual World & Game Development: Rise of the Indies
DESCRIPTION:The videogame industry has begun an irreversible metamorphosis. Whether it's changing into a beautiful butterfly or a Kafka-esque cockroach depends on your point of view. The industry is evolving into an online experience that will look and feel different to everyone involved\, from developers to publishers to consumers. No longer required for distribution\, traditional game publishers will face a d...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 8\, Austin\, TX
SEQUENCE:0
UID:92b060d4fb4ea4d8b6290a8a961ffd29@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060497
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BEGIN:VEVENT
DTSTART:20080308T140000
DTEND:20080308T150000
SUMMARY:Opening Remarks with Henry Jenkins and Steven Johnson
DESCRIPTION:Henry Jenkins was one of the most popular speakers at last year's SXSW Interactive Festival\, so we are very excited to have him return to the event in 2008. His foil in this conversation is best-selling author Steven Johnson\, who served as the Keynote Speaker at the 1998 event. This presentation will be simulcast in both Ballroom B and the Day Stage Cafe.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:69cae24ea869c50863cb288451aa0052@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060452
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T153000
DTEND:20080308T163000
SUMMARY:The Art of Speed: Conversations With Monster Makers
DESCRIPTION:This session will focus on how to accomplish huge things in little time. From near-overnight IPOs and massive cult followings\, to instant NY Times bestsellers and runaway viral campaigns\, learn tricks from those who have created monsters of buzz\, fame\, and fortune.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:1da4af114147543699ec5e017a5946ef@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060492
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T170000
DTEND:20080308T180000
SUMMARY:Sponsored Panel: Interactive Media Trends - Are You On Top of It?
DESCRIPTION:With the current trends of media becoming interactive\, next generation of users are expecting a greater experience through interaction\, personalization\, and customization. This is changing all media producers from movies\, television\, music\, and games. Join the discussion with experts on this growing trend.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 5\, Austin\, TX
SEQUENCE:0
UID:cc1d96ad64987a802f5ed642af5e8a84@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060586
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T100000
DTEND:20080309T110000
SUMMARY:A/B Testing: Design Friend or Foe?
DESCRIPTION:'A/B Testing' is the practice of directing web traffic to multiple alternative designs to determine which is optimal. This method raises significant questions regarding the role of a designer and the need for a traditional design approach when deciding which design is 'best.' Are we being cut out of the equation?
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 19AB\, Austin\, TX
SEQUENCE:0
UID:ed27679ee515f12f0174cd23f5e2ef38@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060298
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BEGIN:VEVENT
DTSTART:20080309T113000
DTEND:20080309T123000
SUMMARY:Core Conversation: "I'm Internet Famous": Status in Social Media
DESCRIPTION:Do technologists focus on what's cool\, rather than what's useful? Does geek chic create an echo chamber? Is Web 2.0 an insider's game? This session explores status symbols in social media worlds (online reputation\, net.celebrity\, elite conferences\, beta invites)\, inviting critical thinking about status\, class\, and elitism.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room Ballroom E\, Austin\, TX
SEQUENCE:0
UID:a95a62e711e73cfdf4094bdc92509102@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060537
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BEGIN:VEVENT
DTSTART:20080309T140000
DTEND:20080309T150000
SUMMARY:Keynote Interview with Mark Zuckerberg
DESCRIPTION:One of the tech industry's most intriguing story-lines over the last two years is the incredible growth of FaceBook from college networking tool to global giant. Hear the founder and CEO of this company talk about where the company is now - and where he plans to take it in the future. This presentation will be simulcast in both Ballroom B and the Day Stage Cafe.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:8581fd3ee5118fcdc740a93a001f0587@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060443
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BEGIN:VEVENT
DTSTART:20080309T153000
DTEND:20080309T163000
SUMMARY:Core Conversation: Global Design: Web Sites for the World
DESCRIPTION:Internationalisation? Localization? Beyond these clumsy buzzwords is the global reality. Hear world designers and developers share firsthand experiences with international best practices and Web standards. Learn technical infrastructure principles for creating sites with the flexibility to be global while keeping visual designs sensitive to regional needs.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room Ballroom E\, Austin\, TX
SEQUENCE:0
UID:7df71fe33f7b1ac6edc217f00f322fff@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060403
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T170000
DTEND:20080309T180000
SUMMARY:Sponsored Panel: Harness the Power of Social Networking on Your Intranet
DESCRIPTION:Social networking can make your company's intranet a collaborative tool - that people actually use - for the creation and personalized distribution of business documents. Make your intranet a vital part of your business' success. In this real-world example\, you will see how a corporate marketing team uses social networking to collaboratively build and deliver sales tools\, assuring consistency of m...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 5\, Austin\, TX
SEQUENCE:0
UID:232fe9afb786ca0580f2d18b572ef620@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060563
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T100000
DTEND:20080310T110000
SUMMARY:Lost in Translation? Top Website Internationalization Lessons
DESCRIPTION:One of the most exciting aspects of social networking online is the concept of building communities that are defined by common goals and interests rather than common geography. The nature of the Internet allows instant participation from people around the globe. However\, most successful social networking companies have learned that providing users of multiple cultures and backgrounds with a consis...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room B\, Austin\, TX
SEQUENCE:0
UID:875c7c7d7ddcdf638ff789b3b1233e02@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060434
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T113000
DTEND:20080310T123000
SUMMARY:Self Replicating Awesomeness: The Marketing of No Marketing
DESCRIPTION:'Conversation' & 'community'\, yes\, yes. Of course. Given. But how\, exactly? Do you want people to find out about and play with your awesome Web stuff without being skeevy about it? Serious about including your users in the long-term creation and evolution of your products? Together\, we'll divine the best ways to unmarket and create self-replicating awesomeness.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room C\, Austin\, TX
SEQUENCE:0
UID:a988397f9f4d4bb00e7c000178b148a4@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060470
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T140000
DTEND:20080310T150000
SUMMARY:Monday Keynote: Frank Warren
DESCRIPTION:With postsecret\, Frank Warren pioneered the idea that a website can serve as a an anonymous online confessional. Listen to his moving story about the trust his readers put in him\, as well as his thoughts about how technology can help us overcome some of our darkest fears. This presentation will be simulcast in both Ballroom B and the Day Stage Cafe.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:423f3c6234b1e1dd7a097c889cc1e9e6@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060554
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BEGIN:VEVENT
DTSTART:20080310T153000
DTEND:20080310T163000
SUMMARY:The Future of Volunteers: Adapt or Die
DESCRIPTION:The social semantic Web is providing people more opportunities to volunteer their time and donate their money than ever before. To stay competitive non-profit organizations must learn to harness the power of the Web to attract and maintain volunteer's and donor's attention. From Frozen Pea social networks to accepting inspiring user generated content to high tech recruiting technology in the class...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 9\, Austin\, TX
SEQUENCE:0
UID:7f10bdd91540a80105add1f195a64dbb@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060498
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T170000
DTEND:20080310T180000
SUMMARY:Core Conversation: Beyond the Page View: Measuring Social Media Engagement
DESCRIPTION:Page Views\, Time Spent\, Pages Per Session\, or something else? Applying old-media metrics to online experiences may make it easier when buying advertising\, but are they a valid proxy for real-world audience engagement? And what is engagement\, anyway?
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room Ballroom E\, Austin\, TX
SEQUENCE:0
UID:4a6441e5577158e1a0f4d6b120a96615@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060308
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BEGIN:VEVENT
DTSTART:20080311T100000
DTEND:20080311T110000
SUMMARY:Future of Corporate Blogs
DESCRIPTION:A candid discussion about what it takes to be the most relevant and engaging corporate blogs in business. Are corporate blogs relevant? Will the future see more corporations enter the blogosphere\, or less? What fears and misconceptions do companies have about blogging and are these fears justified? The panel will discuss ways that a blog can augment a corporation's marketing efforts and improve cu...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:589c77a813b9cdc6b5f2650779a94d60@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060536
END:VEVENT
BEGIN:VEVENT
DTSTART:20080311T113000
DTEND:20080311T123000
SUMMARY:How to Rawk After SXSW: Staying Inspired
DESCRIPTION:Where do you go from here? How to enable the inspiration of SXSW week to fuel you\, your organization and your creativity the other 360 days of this year? In this highly participatory session SXSW veterans and newcomers share their ideas and passion for maintaining the South-by-High of this week. Panelists will only talk for a short time. The remainder will be you\, your challenges and solving them...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:b2c99685b8d2144d405fa4810b0e1d68@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060420
END:VEVENT
BEGIN:VEVENT
DTSTART:20080311T130000
DTEND:20080311T140000
SUMMARY:Book Reading: The Open Brand: When Push Comes to Pull in a Web-Made World
DESCRIPTION:The Open Brand: When Push Comes to Pull in a Web-Made World lluminates the open imperative on businesses everywhere\, as old marketing push tactics are superseded by the pull of an online population prolifically creating\, sharing and influencing each other. Through the engagement and digital notoriety of what the authors coins 'icitizens' and the technology-powered mandate to adopt an open framewor...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room Day Stage\, Austin\, TX
SEQUENCE:0
UID:18312a001a7bc12e6fe46ed3e119ce2f@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060607
END:VEVENT
BEGIN:VEVENT
DTSTART:20080311T153000
DTEND:20080311T163000
SUMMARY:Creative Collaboration: Building Web Apps Together
DESCRIPTION:The all-knowledgable webmaster is long gone\, replaced by groups of specialists. When they work well together awesome things happen. When they don't the results are ugly\, insecure\, inaccessible and slow\, assuming they launch at all. What's the magic that great teams have in common\, and what can we learn from them?
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:1f89c6c67f884d8cfe84e8f02aedfa36@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060370
END:VEVENT
BEGIN:VEVENT
DTSTART:20080311T170000
DTEND:20080311T180000
SUMMARY:Core Conversation: Do You Have to Disappear Completely to Get Things Done?
DESCRIPTION:The way we work today involves heavy-duty collaboration online. We're using tools that\, on their own\, are pretty lightweight to get things done - we're keeping one another appraised of our status\, blogging the inspirations that move our work forward\, and generally keeping a finger on each others' pulses as we move through our days. But is all of that making us any more productive? As we have to ma...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room Ballroom E\, Austin\, TX
SEQUENCE:0
UID:fbf7d10d2febbcd79029bb368f325fe3@lpt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060384
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