BEGIN:VCALENDAR
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.org SXSW 2008//EN
VERSION:2.0
BEGIN:VEVENT
DTSTART:20080307T153000
DTEND:20080307T163000
SUMMARY:Edit Me! How Gamers are Adopting the Wiki Way
DESCRIPTION:The current next-gen landscape has fostered a gaming environment with unprecedented level of interactivity and depth. Game wikis such as WowWiki and FFxiclopedia have long served as respected resources for the largest MMO's and have enjoyed high use awareness within the communities. As more games start to incorporate MMO-like community elements\, Gaming communities have stepped up with a proliferat...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 12AB\, Austin\, TX
SEQUENCE:0
UID:8577e58c67505265523e02729b049ba9@lionel_menchaca.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060386
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BEGIN:VEVENT
DTSTART:20080308T100000
DTEND:20080308T110000
SUMMARY:Kill Your Mouse: Kinetic Computing Arrives Main Stage
DESCRIPTION:Paradigm busting interfaces are bringing new life into computing and entertainment\, enabling people to interact with digital tools in more natural and intuitive ways -- with Intention and Motion as the key platforms for communication. Harnessing the explosion of the emerging digital experience that is changing our lives.3 Takeaways:1. The ethnography of evolution: What's changing about people to m...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 10\, Austin\, TX
SEQUENCE:0
UID:9d1c1d04105d7bf9aadbe5f520f6211e@lionel_menchaca.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060430
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BEGIN:VEVENT
DTSTART:20080308T113000
DTEND:20080308T123000
SUMMARY:Top Ten Lessons Learned in E-Commerce
DESCRIPTION:Tony Hsieh joined Zappos.com full-time in 2000. Under his leadership\, Zappos.com has grown gross merchandise sales from $1.6 million in 2000 to over $800 million in 2007. Zappos.com is projecting to do over $1 billion in gross merchandise sales in 2008. Tony focuses on continuing to grow the business at a rapid pace while maintaining the culture and feel of a small company. Tony's presentation foc...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:fb0a0f30e9e03c33797bca91882d3103@lionel_menchaca.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060513
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BEGIN:VEVENT
DTSTART:20080308T140000
DTEND:20080308T150000
SUMMARY:Getting Unstuck: From Desktop to Device
DESCRIPTION:User experience doesn't stop at the desktop. Twitter\, YouTube\, Google all have strategies for mobile devices and beyond. Yes\, the convergence culture is finally here\, and people are consuming content when and where they want. How do we shift our thinking (and our skillsets) to keep up? Learn from a panel of experts how to get unstuck from the desktop to go mobile and beyond.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 5\, Austin\, TX
SEQUENCE:0
UID:dead794bb083679413714bd50db16234@lionel_menchaca.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060402
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T170000
DTEND:20080308T180000
SUMMARY:Managing the Media Blur
DESCRIPTION:The Internet has brought the world to our door. And\, perhaps\, the wolf\, as well. With each technology introduction we become increasingly fearful. This democratization of information does have an upside: history can be told by the participants\, not just the winners. So what\, exactly\, are we so afraid of?
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room C\, Austin\, TX
SEQUENCE:0
UID:10ef43970c5b5460225367f5f6183b04@lionel_menchaca.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060442
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BEGIN:VEVENT
DTSTART:20080309T100000
DTEND:20080309T110000
SUMMARY:Social Design Strategies
DESCRIPTION:Now that social networks are pervasive and quickly becoming a regular feature set\, designers need to understand the dynamics of creating experiences that encourage social behavior and public expression\, while giving individuals a sense of privacy\, personal gain\, and ownership. This session will take an in-depth look at the principles and practices of social design. How do you create a symbiotic re...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:fd98034a7db44bc5457e1aadfa1533e4@lionel_menchaca.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060473
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BEGIN:VEVENT
DTSTART:20080309T113000
DTEND:20080309T123000
SUMMARY:Core Conversation: 10 Easy Ways To Piss Off A Blogger (And Other Mistakes Marketers Make)
DESCRIPTION:The short history of blogging is filled with the examples of clueless marketers who have suffered being flamed\, outed or ignored by the "cruel" blogosphere. Yet approaching bloggers is not as risky as it might seem - it just requires a new approach. In this session\, you will see real examples of 10 of the most common mistakes marketers make when approaching bloggers and how to avoid them.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room Ballroom E\, Austin\, TX
SEQUENCE:0
UID:bc244b5b3070a10014ae31f129079572@lionel_menchaca.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060291
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BEGIN:VEVENT
DTSTART:20080309T113000
DTEND:20080309T123000
SUMMARY:Social Strategies For Revolutionaries
DESCRIPTION:You know that it's essential for your company to be involved in social technologies -- but your executives are too afraid to pull the trigger. This session will give you the strategic frameworks that will appeal to the logical\, analytical side of executives\, while tapping into the revolutionary spirit needed to create a groundswell of support for your strategy. Based on the upcoming book\, Groundsw...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:b59ad5504218d50e328bc6ff859dbc73@lionel_menchaca.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060587
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BEGIN:VEVENT
DTSTART:20080309T140000
DTEND:20080309T150000
SUMMARY:Keynote Interview with Mark Zuckerberg
DESCRIPTION:One of the tech industry's most intriguing story-lines over the last two years is the incredible growth of FaceBook from college networking tool to global giant. Hear the founder and CEO of this company talk about where the company is now - and where he plans to take it in the future. This presentation will be simulcast in both Ballroom B and the Day Stage Cafe.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:8581fd3ee5118fcdc740a93a001f0587@lionel_menchaca.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060443
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T153000
DTEND:20080309T163000
SUMMARY:Does Tomorrow's World Need Designers?
DESCRIPTION:If "the future doesn't need us\," (Bill Joy)\, then tomorrow's design will certainly not need designers. Already\, the designer's responsibility has shifted from creating objects and experiences to creating the conditions for innovation - developing human links between bits\, atoms\, neurons\, and genes. "Design thinking" is nice\, but it becomes meaningless if and when artificial intelligence starts doi...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:cb248d1256b018624413d508a24bd810@lionel_menchaca.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060385
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T170000
DTEND:20080309T180000
SUMMARY:Core Conversation: Raising Web 2.0 Enabled Kids in a World Afraid of MySpace
DESCRIPTION:As wired and net-savvy parents\, how can we strike a balance between offering our children the possibilities for global communication\, learning and self-expression that the Internet offers while protecting them from the seedier side of the Web? How do we protect our children without resorting to the typical anti-MySpace hysteria promoted by educators and the media? What real possibilities for learn...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room Ballroom E\, Austin\, TX
SEQUENCE:0
UID:e72409d511d7c595fd9ae3f5f130020f@lionel_menchaca.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060460
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T100000
DTEND:20080310T110000
SUMMARY:Scalability Boot Camp
DESCRIPTION:No matter what language you use for your web site's backend\, you're going to have to grow it. Learn how to identify your pain points and walk out with a tool chest of practical solutions-- topics include monitoring\, caching\, the database layer\, file storage engines\, and job systems.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 9\, Austin\, TX
SEQUENCE:0
UID:2b58d86685d4a152c5491991d9aabc3a@lionel_menchaca.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060466
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T113000
DTEND:20080310T123000
SUMMARY:Mobile Phones: International Devices of Mystery
DESCRIPTION:How do people use mobile devices around the world? As mobile device features and network speeds reach a parity worldwide\, where do the differences lie? It's an oft-repeated catchphrase that the US is far behind the rest of the world - but is it true? A select group of international mobile experts and industry insiders will draw on their experiences creating and launching mobile products to discuss...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 9\, Austin\, TX
SEQUENCE:0
UID:92839daf6c9eef831f51871c4c928130@lionel_menchaca.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060541
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T113000
DTEND:20080310T123000
SUMMARY:Self Replicating Awesomeness: The Marketing of No Marketing
DESCRIPTION:'Conversation' & 'community'\, yes\, yes. Of course. Given. But how\, exactly? Do you want people to find out about and play with your awesome Web stuff without being skeevy about it? Serious about including your users in the long-term creation and evolution of your products? Together\, we'll divine the best ways to unmarket and create self-replicating awesomeness.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room C\, Austin\, TX
SEQUENCE:0
UID:a988397f9f4d4bb00e7c000178b148a4@lionel_menchaca.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060470
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T113000
DTEND:20080310T123000
SUMMARY:True Stories from Social Media Sites
DESCRIPTION:Social websites are funny places. What stories do you tell over drinks with friends? About the time when someone accidently uploaded the *wrong* folder of pictures to your site? Or the time you had to manage a full-scale user revolt? Several creators and users of such sites will share five-minute stories of funny bugs\, features with unintended consequences\, and crazy customer emails. This panel wi...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:c393ebc6e5761fbbf9e3feca43dc2db8@lionel_menchaca.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060516
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T140000
DTEND:20080310T150000
SUMMARY:Judo Moves for Defending Your Reputation Online
DESCRIPTION:Reputation is far more fragile on the Internet\, both for companies and individuals. A single compromising blog post can be incredibly damaging\, and Google often magnifies the pain\, making it difficult to shake. Using video interviews and detailed case studies\, this presentation explores the practical strategies people and companies are using to create teflon reputations. The common thread: they em...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 9\, Austin\, TX
SEQUENCE:0
UID:8277fd4615e88c0dacfac64584f0d278@lionel_menchaca.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060428
END:VEVENT
BEGIN:VEVENT
DTSTART:20080311T100000
DTEND:20080311T110000
SUMMARY:Future of Corporate Blogs
DESCRIPTION:A candid discussion about what it takes to be the most relevant and engaging corporate blogs in business. Are corporate blogs relevant? Will the future see more corporations enter the blogosphere\, or less? What fears and misconceptions do companies have about blogging and are these fears justified? The panel will discuss ways that a blog can augment a corporation's marketing efforts and improve cu...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:589c77a813b9cdc6b5f2650779a94d60@lionel_menchaca.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060536
END:VEVENT
BEGIN:VEVENT
DTSTART:20080311T113000
DTEND:20080311T123000
SUMMARY:Independent Success: Bloggers Who Made It
DESCRIPTION:What makes a blog a success? Not the famous giant "here's $100 million for your startup" kind of success\, but a business that's big enough to let the founders do what they intended\, remain independent and provide great editorial quality and strong communities online. Meet four publishers who've done just that in diverse topic areas: Tech\, Autos\, Design\, Celebrities. We'll dig into why they're succ...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:271ba323cb29c9e3d175b4168aed8be0@lionel_menchaca.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060553
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