BEGIN:VCALENDAR
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.org SXSW 2008//EN
VERSION:2.0
BEGIN:VEVENT
DTSTART:20080308T113000
DTEND:20080308T123000
SUMMARY:The Suxorz: The Worst Ten Social Media Ad Campaigns of 2007
DESCRIPTION:Lingo from web 2.0 and social media are irresistible to ad hacks seeking to stay buzz compliant. 2007 saw a boom in ad campaigns abusing jargon like widget\, blog\, mashup\, and "consumer-generated-whatever." This panel of bloggers and marketers will dissect ten terrible ad campaigns that abused the ideals of people-powered media\, then award The Suxorz Trophy to the worst. Bring your rotten tomatoes....
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room C\, Austin\, TX
SEQUENCE:0
UID:7d1b4d469aeb37bce79c9748df891082@lcreekmo.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060506
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BEGIN:VEVENT
DTSTART:20080308T140000
DTEND:20080308T150000
SUMMARY:Opening Remarks with Henry Jenkins and Steven Johnson
DESCRIPTION:Henry Jenkins was one of the most popular speakers at last year's SXSW Interactive Festival\, so we are very excited to have him return to the event in 2008. His foil in this conversation is best-selling author Steven Johnson\, who served as the Keynote Speaker at the 1998 event. This presentation will be simulcast in both Ballroom B and the Day Stage Cafe.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:69cae24ea869c50863cb288451aa0052@lcreekmo.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060452
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T153000
DTEND:20080308T163000
SUMMARY:High-Tech Craft: Why Sewing and Knitting Still Matter
DESCRIPTION:Traditional crafts such as knitting and sewing are surging in popularity today thanks to the growing Do-It-Yourself (DIY) movement. These modern crafters on the panel not only promote the notion of DIY\, they are using technology to reclaim these old techniques. From soft circuits and mathematical knitting to fashion technology and wearable computing\, find out more about this new trend of high-tech...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 9\, Austin\, TX
SEQUENCE:0
UID:b1ede63846be10c54a5ee4cc42be7d4b@lcreekmo.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060412
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BEGIN:VEVENT
DTSTART:20080308T170000
DTEND:20080308T180000
SUMMARY:A General Theory of Creative Relativity
DESCRIPTION:Contrary to conventional wisdom\, good ideas don't just pop up out of nowhere. Mediocre and even bad ones do too. Using a strict pseudo-scientific methodology\, unsubstantiated analogies and unnecessarily obscure pop-culture references\, Coudal will present\, for the first time anywhere\, a unified theory of creativity. Supported by a smattering of dubious statistical research as well as half-baked doc...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:ddbc56755828ba76d099ac344b36a516@lcreekmo.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060297
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BEGIN:VEVENT
DTSTART:20080308T170000
DTEND:20080308T180000
SUMMARY:Core Conversation: Transparent Business -- How Much is Too Much
DESCRIPTION:Doing coworking and social networking for biz? Let's discuss the line between authenticity and too much information (TMI).
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room Ballroom E\, Austin\, TX
SEQUENCE:0
UID:37fff2ae34ec82c8c20176f21319a51d@lcreekmo.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060605
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T100000
DTEND:20080309T110000
SUMMARY:Social Design Strategies
DESCRIPTION:Now that social networks are pervasive and quickly becoming a regular feature set\, designers need to understand the dynamics of creating experiences that encourage social behavior and public expression\, while giving individuals a sense of privacy\, personal gain\, and ownership. This session will take an in-depth look at the principles and practices of social design. How do you create a symbiotic re...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:fd98034a7db44bc5457e1aadfa1533e4@lcreekmo.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060473
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BEGIN:VEVENT
DTSTART:20080309T113000
DTEND:20080309T123000
SUMMARY:Friend Me! Vote for Me! Donate Now!
DESCRIPTION:The 2008 presidential have been friending users all over MySpace. And Facebook. And Digg. And about a dozen other mainstream social networking sites. But then the outreach stops. Or does it? Are the campaigns using social networking communities to encourage political participation\, or have they become just another form of political advertising? Does having a profile on these sites actually meet th...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 10\, Austin\, TX
SEQUENCE:0
UID:5b10a2db96dab1465d57770d93e1c54c@lcreekmo.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060394
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T140000
DTEND:20080309T150000
SUMMARY:Keynote Interview with Mark Zuckerberg
DESCRIPTION:One of the tech industry's most intriguing story-lines over the last two years is the incredible growth of FaceBook from college networking tool to global giant. Hear the founder and CEO of this company talk about where the company is now - and where he plans to take it in the future. This presentation will be simulcast in both Ballroom B and the Day Stage Cafe.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:8581fd3ee5118fcdc740a93a001f0587@lcreekmo.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060443
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T153000
DTEND:20080309T163000
SUMMARY:Tools for Enchantment: 20 Ways to Woo Users
DESCRIPTION:"Better than chocolate\, better than sex." Even if nobody really MEANS it\, what would it take to craft experiences our users would describe like that? In this new follow-up to creating passionate users\, we'll look at tools that can help take us there (including some fun science). We'll cover some new\, some retro\, and some counter-intuitive techniques to take Cognitive Seduction to the next level. B...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:c2d57b8c3311b29bcd24ce2fc6f2fe9f@lcreekmo.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060512
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BEGIN:VEVENT
DTSTART:20080309T170000
DTEND:20080309T180000
SUMMARY:SEO 3.0: Optimizing Search & Social for 2008 and Beyond
DESCRIPTION:Learn what's essential to stay atop Google's ever-evolving world. What good is your phenomenal interactive creation if it's not found?
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:7eb84980af10ba66eb3d3f9b95a4e2d5@lcreekmo.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060556
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T113000
DTEND:20080310T123000
SUMMARY:True Stories from Social Media Sites
DESCRIPTION:Social websites are funny places. What stories do you tell over drinks with friends? About the time when someone accidently uploaded the *wrong* folder of pictures to your site? Or the time you had to manage a full-scale user revolt? Several creators and users of such sites will share five-minute stories of funny bugs\, features with unintended consequences\, and crazy customer emails. This panel wi...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:c393ebc6e5761fbbf9e3feca43dc2db8@lcreekmo.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060516
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BEGIN:VEVENT
DTSTART:20080310T140000
DTEND:20080310T150000
SUMMARY:Monday Keynote: Frank Warren
DESCRIPTION:With postsecret\, Frank Warren pioneered the idea that a website can serve as a an anonymous online confessional. Listen to his moving story about the trust his readers put in him\, as well as his thoughts about how technology can help us overcome some of our darkest fears. This presentation will be simulcast in both Ballroom B and the Day Stage Cafe.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:423f3c6234b1e1dd7a097c889cc1e9e6@lcreekmo.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060554
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T150000
DTEND:20080310T160000
SUMMARY:Book Reading: Upgrade Your Life: The Lifehacker Guide
DESCRIPTION:This book isn't a computer user manual\, and it isn't a productivity system. It's a mashup of both. It's where you learn to practice big-picture productivity methods on your very own computer desktop. Whether you're a Mac or Windows user\, know only enough to get by or are the family tech support geek\, there are tricks here for you. Whether or not you've been turbocharging your day with the tips fro...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room Day Stage\, Austin\, TX
SEQUENCE:0
UID:df14ee6b133f5552fc8d0109a6385c7a@lcreekmo.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060561
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T153000
DTEND:20080310T163000
SUMMARY:10 Tips for Managing a Creative Environment
DESCRIPTION:Stage Managers wrangle directors\, designers\, writers\, and actors every day\, under strict union guidelines. Editors cajole writers into producing on time(ish) for each week's publication. Conductors balance the needs of dozens of musicians while staying true to the needs of the music. These disciplines can teach us how to set up and support creative environments that are conducive to excellent desi...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:42cbb1ea6476c44206ec88f181d82db9@lcreekmo.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060292
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T170000
DTEND:20080310T180000
SUMMARY:Targeting Your Web Site: Accessibility Litigation Update
DESCRIPTION:Recent federal court rulings in National Federation of the Blind v. Target have dramatically expanded the scope and application of U.S. disability law to business web sites that used to fall outsides the law's reach. This panel will explain address the legal changes arising from that case: * who's now covered by the law* the potential consequences of ignoring the law and disabled users&#42...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room C\, Austin\, TX
SEQUENCE:0
UID:e5f307e07d8e97876987a4264c7d0c23@lcreekmo.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060489
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