BEGIN:VCALENDAR
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.org SXSW 2008//EN
VERSION:2.0
BEGIN:VEVENT
DTSTART:20080307T143000
DTEND:20080307T153000
SUMMARY:Book Reading: Pro JavaScript Design Patterns
DESCRIPTION:As a web developer\, you'll already know that JavaScript is a powerful language\, allowing you to add an impressive array of dynamic functionality to otherwise static web sites. But there is more power waiting to be unlocked -- JavaScript is capable of full object-oriented capabilities\, and by applying OOP principles\, best practices\, and design patterns to your code\, you can make it more powerful\, m...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room Day Stage\, Austin\, TX
SEQUENCE:0
UID:282c20a26eba5ce4040fe413df233023@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060331
END:VEVENT
BEGIN:VEVENT
DTSTART:20080307T153000
DTEND:20080307T163000
SUMMARY:How to Rawk SXSW: The Basics
DESCRIPTION:Where should you go? What parties are cool? How can I meet those people that are *gasp* Internet FAMOUS! Learn this and more at this welcome panel for SXSW Noobs. This panel will provide useful tips for SXSW virgins and veterans from a diverse panel of SXSW Interactive attendees\, speakers\, and personalities. Come for the laughs\, anecdotes\, and useful tools that will equip you to "Rawk Out" during...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:b9bc8d151310e83c03356d8eeefc7f17@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060422
END:VEVENT
BEGIN:VEVENT
DTSTART:20080307T170000
DTEND:20080307T180000
SUMMARY:Respect!
DESCRIPTION:We create the web. Yet twelve years and two bubbles into its history\, we get no respect as a profession. And nobody understands what we do\, unless we're selling to Google or Yahoo. How can architects\, designers\, writers and coders work with clients\, journalists and the public to foster understanding and get their best work produced?
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:0936d5b4fe347e88d4191726ddee8e5d@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060463
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T100000
DTEND:20080308T110000
SUMMARY:Filching Design: When the Shoe Fits
DESCRIPTION:You know the drill - you're in the early stage of developing a website for an idea and suddenly realize you're wasting time cutting up placeholder images\, experimenting with fonts\, and trying different form layouts when what you ought to be doing is making those forms actually work! But you want to demo this thing to your friends and get some feedback\, and you want it to look decent.We're going to...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 6\, Austin\, TX
SEQUENCE:0
UID:8cb7d6004402dc477675dc124ba93d20@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060392
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T113000
DTEND:20080308T123000
SUMMARY:Core Conversation: Start-up Management 2.0 - Keeping Teams Motivated\, Productive\, Happy
DESCRIPTION:With the likes of Google\, Facebook and Yahoo! throwing wads of money\, stock options and free snacks at the top talent\, how do we\, as start-ups\, attract and retain great team members? Once we have a great team\, how do we keep its members highly productive\, creative and\, most of all\, happy? In this discussion\, Dogster/Catster co-founders John Vars and Steven Reading will discuss some of the mistakes...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room Ballroom E\, Austin\, TX
SEQUENCE:0
UID:d50cb7edb42511f23a2b4ee92cbf0098@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060480
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T140000
DTEND:20080308T150000
SUMMARY:Getting Unstuck: From Desktop to Device
DESCRIPTION:User experience doesn't stop at the desktop. Twitter\, YouTube\, Google all have strategies for mobile devices and beyond. Yes\, the convergence culture is finally here\, and people are consuming content when and where they want. How do we shift our thinking (and our skillsets) to keep up? Learn from a panel of experts how to get unstuck from the desktop to go mobile and beyond.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 5\, Austin\, TX
SEQUENCE:0
UID:dead794bb083679413714bd50db16234@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060402
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T153000
DTEND:20080308T163000
SUMMARY:Blood\, Sweat\, and Fear: Great Design Hurts
DESCRIPTION:The core dilemma for talented designers in any field is this: If you strive for greatness in your design\, you will meet resistance; if you strive to avoid resistance\, you can't do great design. Different is scary. Great design has to fight with the idea that many see "better" as meaning "more of the same". The better your work and the higher your standards\, the more you'll have to fight against th...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room B\, Austin\, TX
SEQUENCE:0
UID:ec55ac7ad766a18fd1b9c7bb2abbdc34@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060313
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T170000
DTEND:20080308T180000
SUMMARY:What Women Need to Succeed
DESCRIPTION:With a lack of high-profile women in tech-related fields\, the question arises--glass ceiling or glass hat? This panel\, comprised of five successful women in tech-related careers\, will examine the subject\, filtered through their experience\, ideas\, facts\, and theories. What does it take for women to be empowered and successful as business owners\, contractors and managers in the tech world? Are men i...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 10\, Austin\, TX
SEQUENCE:0
UID:f4d9743802c100c764e4c415587696cf@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060527
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T180000
DTEND:20080308T200000
SUMMARY:Google Party (6-8pm)
DESCRIPTION:Come join the fun with Google! There are sure to be great beverages\, tasty eats and plenty of that fun Google swag. Hope to see you there!
CATEGORIES:PARTY
LOCATION:Light Bar\, 408 Congress Ave @ 4th St\, Austin\, TX
SEQUENCE:0
UID:5143f39b2c0391bd80bfcbe5bca11bfa@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/evening_events/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T200000
DTEND:20080308T220000
SUMMARY:Frog Design / SXSWi Opening Party (8-11pm)
DESCRIPTION:This is the legendary frog design party you've always been hearing about. We'll have Grupo Fantasma\, fire dancers and more to officially kick off the 15th year of SXSW Interactive.?
CATEGORIES:PARTY
LOCATION:Mexican American Cultural Center\, 600 River St\, Austin\, TX
SEQUENCE:0
UID:27cdd249f6d91956d5ce7c8a62bc0f2c@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/evening_events/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T100000
DTEND:20080309T110000
SUMMARY:Everyone's A Design Critic
DESCRIPTION:A picture may be worth a thousand words\, but not if they're all hot air. A valid critique is fundamental to any design process\, and we'll demonstrate some do's and don'ts\, including the anatomy of a well-formed opinion and a handy guide to getting useful feedback from clients.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:57cfde676c71508d2b532e9e7075161b@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060387
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T113000
DTEND:20080309T123000
SUMMARY:Magic and Mental Models: Using Illusion to Simplify Designs
DESCRIPTION:As children\, we're told the world is a magical place. Babies are delivered by storks. The tooth fairy harvests retired teeth in exchange for currency. Bunnies deliver candies in brightly covered baskets on a spring holiday. The world's adults use magic to explain away the complexity of life.In our work\, confusing complexity is the natural result of an unchecked design and development process. Team...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:f86f82c5fc6c8d722a34024f5feaa202@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060435
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T140000
DTEND:20080309T150000
SUMMARY:Designing for Freedom
DESCRIPTION:In attracting an increasingly diverse internet community\, it's important to plan for user modification. This panel will focus on a discussion on how to design products where heavy consideration is taken to provide users the freedom to build their own products and communication mediums. This panel features a set of individuals from drastically different parts of the org chart\, but who all have the...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 9\, Austin\, TX
SEQUENCE:0
UID:e941138ab32e8cfed476536b78ac36de@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060381
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T153000
DTEND:20080309T163000
SUMMARY:Book Reading: Brazen Careerist
DESCRIPTION:This irreplaceable career handbook gives anything but standard advice to the next generation of workers. Penelope Trunk\, expert career advice columnist\, has been providing indispensable guidance to millions of members of Generations X and Y for years. She knows that young employees today are breaking new ground in the business world and searching for fresh ways to reach their career goals on their...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room Day Stage\, Austin\, TX
SEQUENCE:0
UID:1d89e4d9173d9e8f0b8a10ee0abdb268@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060317
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T170000
DTEND:20080309T180000
SUMMARY:Sexual Privacy Online
DESCRIPTION:Can anyone really be sexually anonymous online? Being outed\, thinking you're "anonymous"\, trolls and stalkers taking advantage of online communities\, porn laws resulting in performers being stalked\, Google's history logs tracking all of us\, and paying for adult goods and services online safely: Internet sexual privacy affects everyone -- and our rights. This panel brings together a spectrum of vie...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 19AB\, Austin\, TX
SEQUENCE:0
UID:8e65900c7da16b94c529593918a55033@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060472
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T193000
DTEND:20080309T213000
SUMMARY:11th Annual SXSW Web Awards Ceremony (7:30-8:45pm)
DESCRIPTION:Hosted by Eugene Mirman (NYC stand up comedian\, seen on Flight of the Conchords). The Web Awards Ceremony is the centerpiece of evening activities at the SXSW Interactive Festival. The SXSW Web Awards are presented by Adobe.?
CATEGORIES:PARTY
LOCATION:Downtown Hilton Hotel\, 500 E 4th\, Austin\, TX
SEQUENCE:0
UID:6ba9d5ecbe97040a3f2db2bf5886f3d1@h3h.sxsw2008.sched.org
URL:http://www.sxswbaby.com/index.php/site/interactive_events_and_more_eugene_mirman_jonathan_coulton_rock_band_and_ac/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T100000
DTEND:20080310T110000
SUMMARY:Building Developer-Friendly Web Service APIs
DESCRIPTION:Web service APIs not only have to work\, but they must also appeal to developers' high expectations. It's not enough to expose their data; if you don't offer powerful functionality\, provide clean documentation\, and maintain reliable service\, they'll invest their time elsewhere. On this panel\, developers from leading web applications share their best practices for building developer-friendly web ser...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 10\, Austin\, TX
SEQUENCE:0
UID:6a8322065085d2d811d993e176eab03f@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060350
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T113000
DTEND:20080310T123000
SUMMARY:Core Conversation: Design Metrics: Better Than 'Because I Said So'
DESCRIPTION:Too often designers are put in a position of defending design decisions based on personal preference or an unarticulated sense of expertise. We'll discuss how to use metrics to understand user and business goals. Then how these metrics can be used to evaluate design decisions\, make tradeoffs\, and shape strategies.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room Ballroom E\, Austin\, TX
SEQUENCE:0
UID:66f236b7a2dcf1670fc2d81f1214a94e@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060378
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T140000
DTEND:20080310T150000
SUMMARY:Browser Wars: Deja Vu All Over Again?
DESCRIPTION:In the fairly recent past\, the only direction the emerging Web platform could take was largely determined by the often acrimonious competition between Netscape and Microsoft via their respective browsers. Today\, with hot mobile devices like the iPhone using Webkit\, the popularity of Firefox\, an IE7 that's gaining adoption\, and the constant demand for cool Web apps\, the Web Platform is once again h...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 10\, Austin\, TX
SEQUENCE:0
UID:c4b65e6e13b8294e3c5f230b6a851462@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060348
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T153000
DTEND:20080310T163000
SUMMARY:Design Eye for South By
DESCRIPTION:The Design Eye team returns for 2008. The project? Transforming sxsw.com into a site as social as SXSW itself. Watch as this rogue team of design professionals turns its multi-disciplined attention toward the online home of everyone's favorite conference.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:640e0aec204eec2822c784fb7e6376aa@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060376
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T170000
DTEND:20080310T180000
SUMMARY:WaSP Annual Meeting: Don't Break the Web
DESCRIPTION:10 years ago the Web Standards Project began fighting for an open\, interoperable\, and accessible Web. What has WaSP been doing lately to open the web? Come hear key Task Force members share successes\, struggles and goals. What should WaSP be doing? What can you do to help?
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 19AB\, Austin\, TX
SEQUENCE:0
UID:e8b4e772caf754235a0c0bf68f4ff9e9@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060522
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T180000
DTEND:20080310T200000
SUMMARY:Austin on Rails Happy Hour (6-8pm)
DESCRIPTION:Ruby on Rails enthusiasts are invited to join the Austin on Rails user group and FiveRuns for appetizers and drinks\, pool\, foosball\, pinball\, air hockey and Wii! RSVP to sxsw@fiveruns.com or visit http://upcoming.yahoo.com/event/416846/ for more info.
CATEGORIES:PARTY
LOCATION:Buffalo Billiards\, 201 E 6th St\, Austin\, TX
SEQUENCE:0
UID:b5f6fb823f083f4c498a2ce303154ed0@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/evening_events/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080311T100000
DTEND:20080311T110000
SUMMARY:Future of Corporate Blogs
DESCRIPTION:A candid discussion about what it takes to be the most relevant and engaging corporate blogs in business. Are corporate blogs relevant? Will the future see more corporations enter the blogosphere\, or less? What fears and misconceptions do companies have about blogging and are these fears justified? The panel will discuss ways that a blog can augment a corporation's marketing efforts and improve cu...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:589c77a813b9cdc6b5f2650779a94d60@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060536
END:VEVENT
BEGIN:VEVENT
DTSTART:20080311T113000
DTEND:20080311T123000
SUMMARY:Core Conversation: Next Generation Education: Bringing the New Web to Campus
DESCRIPTION:Universities have played an historic role in developing innovative uses of technology. Most of the advances in the new social web have emerged elsewhere. This conversation will focus on work by various universities to explore how social media and UX techniques are being used on campus.Three take-aways will be:* How to rethink social media and UX for the academic setting* How to get univers...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room Ballroom E\, Austin\, TX
SEQUENCE:0
UID:088a9c72d5822400ebe5a7ab5ea22791@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060544
END:VEVENT
BEGIN:VEVENT
DTSTART:20080311T140000
DTEND:20080311T150000
SUMMARY:Secrets of JavaScript Libraries
DESCRIPTION:This talk will delve into the secret techniques used by JavaScript library authors to create comprehensive libraries that work seamlessly across browser environments. We'll look at everything from fixes for strange browser quirks\, tricks for gaining speed\, to tips for writing smooth animations. This panel will be held by experienced JavaScript Library developers who have\, cumulatively\, many decade...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 9\, Austin\, TX
SEQUENCE:0
UID:b2c04151ba4686e2b800a9fdd3180803@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060469
END:VEVENT
BEGIN:VEVENT
DTSTART:20080311T153000
DTEND:20080311T163000
SUMMARY:Considerations for Scalabale Web Ventures
DESCRIPTION:Every popular website eventually runs into the same problem: how to scale. In general\, you hope for as much traffic as possible when you are developing a new application\, but what would happen if you actually got it? Could you keep up with the increase in users\, data\, bandwidth\, servers\, and everything else that makes your application go? This panel aims to expose some of the key issues that you w...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room C\, Austin\, TX
SEQUENCE:0
UID:8c0133e3d7f96947d5c1f0c235b8e168@h3h.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060362
END:VEVENT
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