BEGIN:VCALENDAR
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.org SXSW 2008//EN
VERSION:2.0
BEGIN:VEVENT
DTSTART:20080307T153000
DTEND:20080307T163000
SUMMARY:How to Rawk SXSW: The Basics
DESCRIPTION:Where should you go? What parties are cool? How can I meet those people that are *gasp* Internet FAMOUS! Learn this and more at this welcome panel for SXSW Noobs. This panel will provide useful tips for SXSW virgins and veterans from a diverse panel of SXSW Interactive attendees\, speakers\, and personalities. Come for the laughs\, anecdotes\, and useful tools that will equip you to "Rawk Out" during...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:b9bc8d151310e83c03356d8eeefc7f17@fabricoffolly.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060422
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BEGIN:VEVENT
DTSTART:20080307T170000
DTEND:20080307T180000
SUMMARY:Battledecks II
DESCRIPTION:Powerpoint meets Karaoke in this battle of wits. Watch your favorite speakers craft an off-the-cuff presentation using slides they've never seen before. Eight competitors will have five minutes to complete their presentation. Three judges will score the participants based on their use of jargon\, gesturing and credibility. Who will take home the trophy and who will totally choke? Come see for yours...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 12AB\, Austin\, TX
SEQUENCE:0
UID:b91b4bcc9efb7ad997c83a243f75e234@fabricoffolly.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060546
END:VEVENT
BEGIN:VEVENT
DTSTART:20080307T180000
DTEND:20080307T200000
SUMMARY:Friday Night Mix at Six (6-8pm)
DESCRIPTION:Soft launch into the 2008 SXSW Interactive Festival experience with the Friday Night Mix at Six. Hosted by Porter Novelli\, this official pre-party provides a great opportunity to reconnect with old friends and make new connections. Great views of downtown Austin from the rooftop deck!
CATEGORIES:PARTY
LOCATION:Six\, 117 W 4th St @ Colorado\, Austin\, TX
SEQUENCE:0
UID:3e851cc49d7e2a7ef4b838c9a18cbe35@fabricoffolly.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/evening_events/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T100000
DTEND:20080308T110000
SUMMARY:Kill Your Mouse: Kinetic Computing Arrives Main Stage
DESCRIPTION:Paradigm busting interfaces are bringing new life into computing and entertainment\, enabling people to interact with digital tools in more natural and intuitive ways -- with Intention and Motion as the key platforms for communication. Harnessing the explosion of the emerging digital experience that is changing our lives.3 Takeaways:1. The ethnography of evolution: What's changing about people to m...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 10\, Austin\, TX
SEQUENCE:0
UID:9d1c1d04105d7bf9aadbe5f520f6211e@fabricoffolly.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060430
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BEGIN:VEVENT
DTSTART:20080308T113000
DTEND:20080308T123000
SUMMARY:You Are Here: Gaming and User's Geolocation in Web 2.0
DESCRIPTION:By pinpointing a user's location\, websites and applications can deliver a compelling\, contextually relevant experience. Game developers are now incorporating this context of location into gaming\, with very fun results. Like transforming your neighborhood into an island home-base for pillaging from other pirates. Or physically running around the room to escape a Zombie attack. This session will pro...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 10\, Austin\, TX
SEQUENCE:0
UID:f9a4acae4f900bea7bccf4fff99e5a5d@fabricoffolly.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060533
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T140000
DTEND:20080308T150000
SUMMARY:Opening Remarks with Henry Jenkins and Steven Johnson
DESCRIPTION:Henry Jenkins was one of the most popular speakers at last year's SXSW Interactive Festival\, so we are very excited to have him return to the event in 2008. His foil in this conversation is best-selling author Steven Johnson\, who served as the Keynote Speaker at the 1998 event. This presentation will be simulcast in both Ballroom B and the Day Stage Cafe.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:69cae24ea869c50863cb288451aa0052@fabricoffolly.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060452
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T153000
DTEND:20080308T163000
SUMMARY:Cross-Media Cross-Pollination: Mashing Up Video Games and ARGs
DESCRIPTION:The world is a movie screen. Never before in history has this been more apparent than today ? where the boundaries of content consumption crisscross everything in our daily lives. From our computers to our music players? our mobile phones to the signage we pass on our morning commute?the opportunities to tell stories are everywhere. The integration of entertainment into these intersection points i...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 8\, Austin\, TX
SEQUENCE:0
UID:22514b8dae8d64b5936cbfcceb2a0f64@fabricoffolly.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060576
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T170000
DTEND:20080308T180000
SUMMARY:Behind the Scenes at the Onion News Network
DESCRIPTION:The Onion launched its foray into web video in March of 2007. This panel will give the audience a behind the scenes look at the creative process\, as well as the production and business model of the world's most important news network.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 6\, Austin\, TX
SEQUENCE:0
UID:5aea5528d844ffd157f6713c566b362e@fabricoffolly.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060306
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T140000
DTEND:20080309T150000
SUMMARY:Stories\, Games and Your Brand
DESCRIPTION:A look at how interactive gaming\, storytelling and puzzles can engage users with your brand. Movie and TV producers are increasingly using these tactics to promote their entertainment but is it possible for other brands to provide such experiences for their adorers or to attract new customers. Key takeaways:* What it takes to run a good experience* Examples of how brands are extending thei...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 8\, Austin\, TX
SEQUENCE:0
UID:624fed40bc551ca28c3df37b919e5ef0@fabricoffolly.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060484
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T153000
DTEND:20080309T163000
SUMMARY:Tools for Enchantment: 20 Ways to Woo Users
DESCRIPTION:"Better than chocolate\, better than sex." Even if nobody really MEANS it\, what would it take to craft experiences our users would describe like that? In this new follow-up to creating passionate users\, we'll look at tools that can help take us there (including some fun science). We'll cover some new\, some retro\, and some counter-intuitive techniques to take Cognitive Seduction to the next level. B...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:c2d57b8c3311b29bcd24ce2fc6f2fe9f@fabricoffolly.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060512
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T160000
DTEND:20080309T180000
SUMMARY:Afternoon Delight - Flickr & Fire Eagle (4-8pm)
DESCRIPTION:Let Flickr and Fire Eagle ease you into a state of social excitement this Sunday on the roof deck of Austin's Iron Cactus! It's the perfect place to get yourself into the mood for the evening ahead with food\, drink and music from Brooklyn DJ Pandemonium Jones from 5pm. SXSW Interactive badge required for access\, attendance is limited...
CATEGORIES:PARTY
LOCATION:Iron Cactus\, 606 Trinity\, Austin\, TX
SEQUENCE:0
UID:037ecc4c942783343ebbaf7611ebba28@fabricoffolly.sxsw2008.sched.org
URL:http://upcoming.yahoo.com/event/445093/
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BEGIN:VEVENT
DTSTART:20080309T193000
DTEND:20080309T213000
SUMMARY:11th Annual SXSW Web Awards Ceremony (7:30-8:45pm)
DESCRIPTION:Hosted by Eugene Mirman (NYC stand up comedian\, seen on Flight of the Conchords). The Web Awards Ceremony is the centerpiece of evening activities at the SXSW Interactive Festival. The SXSW Web Awards are presented by Adobe.?
CATEGORIES:PARTY
LOCATION:Downtown Hilton Hotel\, 500 E 4th\, Austin\, TX
SEQUENCE:0
UID:6ba9d5ecbe97040a3f2db2bf5886f3d1@fabricoffolly.sxsw2008.sched.org
URL:http://www.sxswbaby.com/index.php/site/interactive_events_and_more_eugene_mirman_jonathan_coulton_rock_band_and_ac/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T210000
DTEND:20080309T230000
SUMMARY:People Powered Party (9pm-2am)
DESCRIPTION:by: Etsy\, Threadless\, Timbuk2 and Moo
CATEGORIES:PARTY
LOCATION:The Tap Room\, 311 Colorado St\, Austin\, TX
SEQUENCE:0
UID:a5f9b23e484860a65e7e37474f929812@fabricoffolly.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/evening_events/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T113000
DTEND:20080310T123000
SUMMARY:Social Networking and Your Brand
DESCRIPTION:Social networking is more than just socializing. Everything you say and do online impacts you and your brand. In this moderated discussion\, panelists will look at social networking applications and discuss how to use them to strengthen your brand and reputation.* What is your online persona? How others perceive you can vary from person to person\, depending on the information they discover abou...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room B\, Austin\, TX
SEQUENCE:0
UID:de5397bbabc6f782c7b80236fb4a8f35@fabricoffolly.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060476
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T140000
DTEND:20080310T150000
SUMMARY:PMOG: The Web as a Play Field
DESCRIPTION:We play with each other constantly online\, both overtly and discreetly. We throw down gauntlets for each other on Twitter\, play geolocal tag on Dopplr\, and overtly play generic games on Facebook. In this great big virtual world of internet\, what are our shared stakes? We will present our "Passively Multiplayer Online Game\," PMOG. PMOG transforms the existing topography of the internet into a game...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 8\, Austin\, TX
SEQUENCE:0
UID:21fa933a675c3d44562defc4143b28b5@fabricoffolly.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060457
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T170000
DTEND:20080310T180000
SUMMARY:Virtual Scandals and Sacrilege: Who's grieFing Now?
DESCRIPTION:This panel focuses on transgression\, sacrilege and scandal in digital environments. We will look at a series of classic cases\, from music piracy to "fake authenticity"\, from the use of Manchester Cathedral as a scenario in Playstation's "Resistance" to the "feces-spewing obscenity" attack on John Edwards' Second Life headquarters. We will look for patterns in derisive and aggressive subversions of...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 8\, Austin\, TX
SEQUENCE:0
UID:25567022e71b134177d1e222eb1a1a6b@fabricoffolly.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060520
END:VEVENT
BEGIN:VEVENT
DTSTART:20080311T140000
DTEND:20080311T150000
SUMMARY:Tuesday Keynote: Jane McGonigal
DESCRIPTION:Is it a game or is it real life? When you get right down to it\, is there really a difference? Learn about the growing popularity of ARGs from one of the most innovative minds in this industry. Jane McGonigal explains what it is like to be a puppet-master of this exciting new genre. This presentation will be simulcast in both Ballroom B and the Day Stage Cafe.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:d2b33166783ff4a31e5bef4da57029e1@fabricoffolly.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060558
END:VEVENT
BEGIN:VEVENT
DTSTART:20080311T153000
DTEND:20080311T163000
SUMMARY:Creative Collaboration: Building Web Apps Together
DESCRIPTION:The all-knowledgable webmaster is long gone\, replaced by groups of specialists. When they work well together awesome things happen. When they don't the results are ugly\, insecure\, inaccessible and slow\, assuming they launch at all. What's the magic that great teams have in common\, and what can we learn from them?
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:1f89c6c67f884d8cfe84e8f02aedfa36@fabricoffolly.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060370
END:VEVENT
BEGIN:VEVENT
DTSTART:20080311T170000
DTEND:20080311T180000
SUMMARY:Futurists' Sandbox: Scenarios for Social Technologies in 2025
DESCRIPTION:What futures emerge when everything is hyperlocal and the boundaries between what is real and virtual disappear? Will our current social media tools lead us to a participatory panopticon? Take a futurists' tour of emerging social technologies and tap into the collective genius of fellow SXSWers. In this session we'll present four possible scenarios about social technologies in the year 2025 and as...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room B\, Austin\, TX
SEQUENCE:0
UID:bc46ff5b50c398ea2db29c9bb9d6da61@fabricoffolly.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060398
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