BEGIN:VCALENDAR
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.org SXSW 2008//EN
VERSION:2.0
BEGIN:VEVENT
DTSTART:20080307T180000
DTEND:20080307T200000
SUMMARY:Friday Night Mix at Six (6-8pm)
DESCRIPTION:Soft launch into the 2008 SXSW Interactive Festival experience with the Friday Night Mix at Six. Hosted by Porter Novelli\, this official pre-party provides a great opportunity to reconnect with old friends and make new connections. Great views of downtown Austin from the rooftop deck!
CATEGORIES:PARTY
LOCATION:Six\, 117 W 4th St @ Colorado\, Austin\, TX
SEQUENCE:0
UID:3e851cc49d7e2a7ef4b838c9a18cbe35@darrylohrt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/evening_events/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T100000
DTEND:20080308T110000
SUMMARY:Design is in the Details
DESCRIPTION:Design is in the Details is a look at how an interactive designer can tighten up and bring layouts\, comps and designs to a final and brilliant polish to take it from 'nearly there' to 'there'. The panel will cover the critical thinking and ideas\, as well as tips and techniques for bringing a design to life and result in execution.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:65a3f1b9b965b8c7951315a224b00fcc@darrylohrt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060377
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BEGIN:VEVENT
DTSTART:20080308T113000
DTEND:20080308T123000
SUMMARY:Top Ten Lessons Learned in E-Commerce
DESCRIPTION:Tony Hsieh joined Zappos.com full-time in 2000. Under his leadership\, Zappos.com has grown gross merchandise sales from $1.6 million in 2000 to over $800 million in 2007. Zappos.com is projecting to do over $1 billion in gross merchandise sales in 2008. Tony focuses on continuing to grow the business at a rapid pace while maintaining the culture and feel of a small company. Tony's presentation foc...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:fb0a0f30e9e03c33797bca91882d3103@darrylohrt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060513
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T153000
DTEND:20080308T163000
SUMMARY:10 Things We've Learned at 37signals
DESCRIPTION:Join the leader of this Chicago-based company as he talks about collaboration\, decisions\, progress\, morale\, and not sweating the wrong stuff at the wrong time.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:7bc65ba22304c8fa4f1f0228e7309ae4@darrylohrt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060547
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T170000
DTEND:20080308T180000
SUMMARY:Social Marketing Strategies Metrics\, Where Are They?
DESCRIPTION:Why are CMO's afraid of social media and social networking? How can they leverage social media for marketing success? This panel will be a combination of forward vision and practical advice from vendors and enterprises that are successfully leveraging social media today for business results. We'll discuss the pros and cons of growing a social media effort from within or hire a "ringer" to be part...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:94ae43edc7b05ac6dad83c484b9efd26@darrylohrt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060474
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T180000
DTEND:20080308T200000
SUMMARY:Avenue A | Razorfish Happy Hour (6-8pm)
DESCRIPTION:Avenue A | Razorfish invites you for fun and conversation at our annual SxSW cocktail party. Come for fun... you just might find a career here!
CATEGORIES:PARTY
LOCATION:Six\, 117 W 4th St @ Colorado\, Austin\, TX
SEQUENCE:0
UID:b8326e6bf5175abc3b90af720bfcb38f@darrylohrt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/evening_events/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T180000
DTEND:20080308T200000
SUMMARY:Google Party (6-8pm)
DESCRIPTION:Come join the fun with Google! There are sure to be great beverages\, tasty eats and plenty of that fun Google swag. Hope to see you there!
CATEGORIES:PARTY
LOCATION:Light Bar\, 408 Congress Ave @ 4th St\, Austin\, TX
SEQUENCE:0
UID:5143f39b2c0391bd80bfcbe5bca11bfa@darrylohrt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/evening_events/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T200000
DTEND:20080308T220000
SUMMARY:Frog Design / SXSWi Opening Party (8-11pm)
DESCRIPTION:This is the legendary frog design party you've always been hearing about. We'll have Grupo Fantasma\, fire dancers and more to officially kick off the 15th year of SXSW Interactive.?
CATEGORIES:PARTY
LOCATION:Mexican American Cultural Center\, 600 River St\, Austin\, TX
SEQUENCE:0
UID:27cdd249f6d91956d5ce7c8a62bc0f2c@darrylohrt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/evening_events/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T200000
DTEND:20080308T220000
SUMMARY:The Austinist.com Presents: Local Music Is Sexy 5 (8pm-4am)
DESCRIPTION:As Austin's leading news and culture website\, Austinist is considered among tastemakers and festival veterans to be one of the best sources for SXSW coverage. In addition to artist interviews\, showcase previews\, and afterparty picks\, Austinist also throws a much-anticipated unofficial welcome party to the fest. Dubbed "Local Music is Sexy\," it's the perfect way to kick off a week of nons...
CATEGORIES:PARTY
LOCATION:PureVolume Ranch\, 323 E 2nd St\, Austin\, TX
SEQUENCE:0
UID:b7a18691900219b4ffae608a6c210571@darrylohrt.sxsw2008.sched.org
URL:http://www.purevolume.com/theranch2008
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BEGIN:VEVENT
DTSTART:20080308T230000
DTEND:20080309T010000
SUMMARY:Bi The Way Movie: World Premiere Party (11pm-2am)
DESCRIPTION:A Burning-Man-meets-Valentine's-Day type of evening. Come double your chances! The party will host a smorgasbord of fairies\, fortune-tellers\, body artists\, jugglers\, elves\, burlesque dancers\, and flame-throwers and will feature a SURPRISE MUSICAL GUEST from midnight - 1 am. Celebrate midnight in the garden! Free drinks for those who attend our World Premiere Screening Saturday at 9 pm at the Alamo...
CATEGORIES:PARTY
LOCATION:Enchanted Forest\, 1412 W. Oltorf\, Austin\, TX
SEQUENCE:0
UID:8d0c9cb57b528c42aace72fda223bb96@darrylohrt.sxsw2008.sched.org
URL:http://2008.sxsw.com/film/parties_and_lounges/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T100000
DTEND:20080309T110000
SUMMARY:Wireframing in a Web 2.0 World
DESCRIPTION:The advent of Web 2.0 has exposed a demand for richer\, more nuanced forms of interaction\, posing new challenges for today's information architect. We will examine how wireframing - one of our most readily used tools - is evolving to meet these demands. The creation of modern web applications involves designing intricate patterns\, such as state-change and ajax-like behaviour. These designs need to...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room B\, Austin\, TX
SEQUENCE:0
UID:0913876b6f364dcc0262d387cc0d51ba@darrylohrt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060530
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T140000
DTEND:20080309T150000
SUMMARY:Logos: Why They're Irrelevant and Can Actually Hurt Your Business
DESCRIPTION:There's one word you should utter to the next client who asks you to design a logo: 'No.' Once the backbone of a brand's identity\, logos have moved to the 'relatively unimportant' end of the 'important stuff' spectrum. This panel will explain how and why logos became irrelevant and will discuss how to break this news to your clients...and what the heck you do first on a design project if it isn't...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 10\, Austin\, TX
SEQUENCE:0
UID:3e368d459a91f4debd7d226a2f82b9fb@darrylohrt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060433
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T160000
DTEND:20080309T180000
SUMMARY:Afternoon Delight - Flickr & Fire Eagle (4-8pm)
DESCRIPTION:Let Flickr and Fire Eagle ease you into a state of social excitement this Sunday on the roof deck of Austin's Iron Cactus! It's the perfect place to get yourself into the mood for the evening ahead with food\, drink and music from Brooklyn DJ Pandemonium Jones from 5pm. SXSW Interactive badge required for access\, attendance is limited...
CATEGORIES:PARTY
LOCATION:Iron Cactus\, 606 Trinity\, Austin\, TX
SEQUENCE:0
UID:037ecc4c942783343ebbaf7611ebba28@darrylohrt.sxsw2008.sched.org
URL:http://upcoming.yahoo.com/event/445093/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T170000
DTEND:20080309T180000
SUMMARY:The Supercollider: A Hero of the Social Network
DESCRIPTION:We all know what kind of person a Connector is. A Supercollider goes beyond mere connections\, throwing people together at high speed to generate the excitement and creative energy needed to force change. People skills are a must\, but technology is becoming more important for managing relationships today. Technology also allows non-traditional Supercolliders to form relationships online with powerf...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 10\, Austin\, TX
SEQUENCE:0
UID:a3f41b989aca89901fbb95aa0833f518@darrylohrt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060505
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T210000
DTEND:20080309T230000
SUMMARY:Gawker Media at SXSW (9-11pm)
DESCRIPTION:Come enjoy a few drinks at the fourth annual drinks with Gawker Media! As usual\, we'll have an open bar\, a great outdoor space\, and some of your favorite editors. This year we're not listing ourselves on the official SXSW program\, but feel free to bring a guest or two. No badge required.
CATEGORIES:PARTY
LOCATION:Side Bar\, 602 E 7th St\, Austin\, TX
SEQUENCE:0
UID:5f9541aa06b1a69cdb8f919a32c385ca@darrylohrt.sxsw2008.sched.org
URL:http://upcoming.yahoo.com/event/426412
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T000000
DTEND:20080310T020000
SUMMARY:Nerdcore Rising Premiere Party (12am-2am)
DESCRIPTION:Want to be part of the Nerdcore Revolution? Here?s your chance! You saw the film\, now see MC Frontalot and Prince Paul perform live at the ?Nerdcore Rising? Premiere Party! Dancing and drinking strongly encouraged.
CATEGORIES:PARTY
LOCATION:Latitude 30\, 512 San Jacinto St\, Austin\, TX
SEQUENCE:0
UID:26c629d6813dddfbf544c89d0a154e36@darrylohrt.sxsw2008.sched.org
URL:http://2008.sxsw.com/film/parties_and_lounges/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T100000
DTEND:20080310T110000
SUMMARY:The Art of Self-Branding
DESCRIPTION:Who are you? Who cares? With proper self-branding\, not only will you find out who you are\, you will make the RIGHT people care\, opening up a slew of the RIGHT opportunities specifically tailored for you. This session will define branding (it's not just the logo)\, talk about the top five things to focus on your brand\, and show examples of brands that work -- and some that don't\, plus what they coul...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:823b16432bc8b8a142197a24eef58b02@darrylohrt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060491
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T150000
DTEND:20080310T160000
SUMMARY:Coming Soon: The Making of A Trailer
DESCRIPTION:How do I sum up my indie masterpiece in just two minutes? And when I'm done\, to YouTube or not YouTube? These are the burning questions that face young filmmakers once principal photography is over and the time comes to cut an attention-grabbing advertisement for their finished film -- namely\, their movie's trailer. Golden Trailer Awards Executive Director Evelyn Brady and some of the top trailer...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 15\, Austin\, TX
SEQUENCE:0
UID:f81163bdde39436d4ab09e7662f2f70a@darrylohrt.sxsw2008.sched.org
URL:http://2008.sxsw.com/film/conference/panels_schedule/?action=show&id=FP060190
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T170000
DTEND:20080310T180000
SUMMARY:Sponsored Panel: The Web Agency: There Will Be Blood
DESCRIPTION:Social media and a transition to digital marketing combined with an economic slowdown just might be the ingredients for a perfect storm in the world of marketing\, advertising and Web agencies. There will be winners and losers when this happens. Learn what it means for you and folks in the middle and on the periphery.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 5\, Austin\, TX
SEQUENCE:0
UID:7472cb95d5969682f61e75b51708454b@darrylohrt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060574
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T180000
DTEND:20080310T200000
SUMMARY:Nuclear Taco Night
DESCRIPTION:Now in its 6th year of SXSW Interactive\, Nuclear Taco Night is a celebration of masochistic cuisine. Join a loose confederation of geeks to share the tears of joy that only come from experiencing Austin's hottest underground tradition: nuclear tacos.
CATEGORIES:PARTY
LOCATION:Brush Square Park @ ACC\, 500 E Cesar Chavez St\, Austin\, TX
SEQUENCE:0
UID:a6a039563d8415b481eca912026c05cf@darrylohrt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/evening_events/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T220000
DTEND:20080311T000000
SUMMARY:Facebook friends.get party (10pm-2am)
DESCRIPTION:Do you develop\, build or dance like a superstar? Come hang out with Facebook and the interactive community on March 10th for a great party and live music. Chester French and BT (Brian Transeau) are slated to play at the party. SXSW Interactive Festival Attendees can request an invitation online at http://www.facebook.com/event.php?eid=10402741782
CATEGORIES:PARTY
LOCATION:Pangaea\, 409 Colorado St\, Austin\, TX
SEQUENCE:0
UID:dd243b937a67a007e89524607ce098a6@darrylohrt.sxsw2008.sched.org
URL:http://www.sxswbaby.com/index.php/site/interactive_events_and_more_eugene_mirman_jonathan_coulton_rock_band_and_ac/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T230000
DTEND:20080311T010000
SUMMARY:SXNW - South by Northwest 3rd Annual Geek Fest Party at SXSW
DESCRIPTION:Blue Flavor and Raincity Studios proudly present the 9th annual South by Northwest party. Bring your favorite webhead to the Iron Cactus for a night of flowing tequila and nonsense!
CATEGORIES:PARTY
LOCATION:Iron Cactus\, 606 Trinity\, Austin\, TX
SEQUENCE:0
UID:6390d98a60e4fc28922d4e3b792fd966@darrylohrt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/evening_events/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080311T100000
DTEND:20080311T110000
SUMMARY:Future of Corporate Blogs
DESCRIPTION:A candid discussion about what it takes to be the most relevant and engaging corporate blogs in business. Are corporate blogs relevant? Will the future see more corporations enter the blogosphere\, or less? What fears and misconceptions do companies have about blogging and are these fears justified? The panel will discuss ways that a blog can augment a corporation's marketing efforts and improve cu...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:589c77a813b9cdc6b5f2650779a94d60@darrylohrt.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060536
END:VEVENT
BEGIN:VEVENT
DTSTART:20080311T113000
DTEND:20080311T123000
SUMMARY:A Conversation with: Michael Eisner
DESCRIPTION:This is a joint panel session for both SXSW Film and SXSW Interactive registrants\, and will be a one-on-one interview with the founder of The Tornante Company and new media studio Vuguru\, will feature the former head of Disney turned media mogul discussing his past\, present and future endeavors\, as he builds new companies and models for entertainment consumption. UPDATE: Eisner will be interviewed...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 12AB\, Austin\, TX
SEQUENCE:0
UID:c6e43e5f4d07d5a3860379acb84016b9@darrylohrt.sxsw2008.sched.org
URL:http://2008.sxsw.com/film/conference/panels_schedule/?action=show&id=FP060180
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