BEGIN:VCALENDAR
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.org SXSW 2008//EN
VERSION:2.0
BEGIN:VEVENT
DTSTART:20080307T170000
DTEND:20080307T180000
SUMMARY:Respect!
DESCRIPTION:We create the web. Yet twelve years and two bubbles into its history\, we get no respect as a profession. And nobody understands what we do\, unless we're selling to Google or Yahoo. How can architects\, designers\, writers and coders work with clients\, journalists and the public to foster understanding and get their best work produced?
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:0936d5b4fe347e88d4191726ddee8e5d@almacy.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060463
END:VEVENT
BEGIN:VEVENT
DTSTART:20080307T220000
DTEND:20080308T000000
SUMMARY:SXSW Film Opening Party (10pm-2am)
DESCRIPTION:SXSW Film and A&E IndieFilms welcome you to celebrate the first night of SXSW Film 2008. Enjoy drinks with old friends and make new ones!
CATEGORIES:PARTY
LOCATION:Buffalo Billiards\, 201 E 6th St\, Austin\, TX
SEQUENCE:0
UID:ac03b390af29a1c3c98d78a4c785a47d@almacy.sxsw2008.sched.org
URL:http://2008.sxsw.com/film/parties_and_lounges/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T100000
DTEND:20080308T110000
SUMMARY:Filching Design: When the Shoe Fits
DESCRIPTION:You know the drill - you're in the early stage of developing a website for an idea and suddenly realize you're wasting time cutting up placeholder images\, experimenting with fonts\, and trying different form layouts when what you ought to be doing is making those forms actually work! But you want to demo this thing to your friends and get some feedback\, and you want it to look decent.We're going to...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 6\, Austin\, TX
SEQUENCE:0
UID:8cb7d6004402dc477675dc124ba93d20@almacy.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060392
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T113000
DTEND:20080308T123000
SUMMARY:How to Rawk SXSW: Achieving Geekgasm
DESCRIPTION:An advanced course on enjoying SXSW - attending the best panels\, meeting interesting people and achieving geekgasm - without making a mess. SXSW is huge. With lots of panels\, tons of people and even more free drinks\, sorting through all these options can be a daunting task. While you don't want to plan every minute of your time here\, a little bit of planning can go a long way. We'll share our prev...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 19AB\, Austin\, TX
SEQUENCE:0
UID:9e0ff7f89613a9991cafdffb63c9775e@almacy.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060421
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T140000
DTEND:20080308T150000
SUMMARY:Opening Remarks with Henry Jenkins and Steven Johnson
DESCRIPTION:Henry Jenkins was one of the most popular speakers at last year's SXSW Interactive Festival\, so we are very excited to have him return to the event in 2008. His foil in this conversation is best-selling author Steven Johnson\, who served as the Keynote Speaker at the 1998 event. This presentation will be simulcast in both Ballroom B and the Day Stage Cafe.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:69cae24ea869c50863cb288451aa0052@almacy.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060452
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T153000
DTEND:20080308T163000
SUMMARY:Video Production for the Web & Mobile Devices
DESCRIPTION:These days people are watching more and more films on the internet and their mobile devices. How can you keep up with the trends and what can you do to produce the best content for these growing new mediums? Come find out what new technology is out there and how filmmakers are using it to their advantage.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 12AB\, Austin\, TX
SEQUENCE:0
UID:4f40de671538d4ac504941f3ae7bc6a0@almacy.sxsw2008.sched.org
URL:http://2008.sxsw.com/film/conference/panels_schedule/?action=show&id=FP060162
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T170000
DTEND:20080308T180000
SUMMARY:Core Conversation: Open Source or Open Pit
DESCRIPTION:What are the pros and cons of open source? What is the total cost of ownership? What considerations should be factored in to the make/buy/borrow decision? What tools are available to help in the decision?
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room Ballroom E\, Austin\, TX
SEQUENCE:0
UID:c40e66412656e0728ac8e1493c87099a@almacy.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060451
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T170000
DTEND:20080308T180000
SUMMARY:Social Marketing Strategies Metrics\, Where Are They?
DESCRIPTION:Why are CMO's afraid of social media and social networking? How can they leverage social media for marketing success? This panel will be a combination of forward vision and practical advice from vendors and enterprises that are successfully leveraging social media today for business results. We'll discuss the pros and cons of growing a social media effort from within or hire a "ringer" to be part...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:94ae43edc7b05ac6dad83c484b9efd26@almacy.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060474
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T180000
DTEND:20080308T200000
SUMMARY:Google Party (6-8pm)
DESCRIPTION:Come join the fun with Google! There are sure to be great beverages\, tasty eats and plenty of that fun Google swag. Hope to see you there!
CATEGORIES:PARTY
LOCATION:Light Bar\, 408 Congress Ave @ 4th St\, Austin\, TX
SEQUENCE:0
UID:5143f39b2c0391bd80bfcbe5bca11bfa@almacy.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/evening_events/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080308T200000
DTEND:20080308T220000
SUMMARY:Frog Design / SXSWi Opening Party (8-11pm)
DESCRIPTION:This is the legendary frog design party you've always been hearing about. We'll have Grupo Fantasma\, fire dancers and more to officially kick off the 15th year of SXSW Interactive.?
CATEGORIES:PARTY
LOCATION:Mexican American Cultural Center\, 600 River St\, Austin\, TX
SEQUENCE:0
UID:27cdd249f6d91956d5ce7c8a62bc0f2c@almacy.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/evening_events/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T100000
DTEND:20080309T110000
SUMMARY:Online Advertising for Newbies
DESCRIPTION:When a Web site or blog launched out of personal passion reaches a certain scale in terms of traffic\, readership\, and popularity\, a Big Question arises: Can I make money with this thing? Some bloggers and publishers can. Some can't. But you need to try to find out. Online advertising is the fastest-growing sector of advertising today. According to some estimates\, online ad spending is expected to...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 10\, Austin\, TX
SEQUENCE:0
UID:2233690e2f632b48e94a6d38a0772ff6@almacy.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060555
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T100000
DTEND:20080309T110000
SUMMARY:Social Design Strategies
DESCRIPTION:Now that social networks are pervasive and quickly becoming a regular feature set\, designers need to understand the dynamics of creating experiences that encourage social behavior and public expression\, while giving individuals a sense of privacy\, personal gain\, and ownership. This session will take an in-depth look at the principles and practices of social design. How do you create a symbiotic re...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:fd98034a7db44bc5457e1aadfa1533e4@almacy.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060473
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T113000
DTEND:20080309T123000
SUMMARY:Social Strategies For Revolutionaries
DESCRIPTION:You know that it's essential for your company to be involved in social technologies -- but your executives are too afraid to pull the trigger. This session will give you the strategic frameworks that will appeal to the logical\, analytical side of executives\, while tapping into the revolutionary spirit needed to create a groundswell of support for your strategy. Based on the upcoming book\, Groundsw...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 18ABCD\, Austin\, TX
SEQUENCE:0
UID:b59ad5504218d50e328bc6ff859dbc73@almacy.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060587
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T130000
DTEND:20080309T140000
SUMMARY:Jeffery Tambor Acting Workshop
DESCRIPTION:Jeffrey Tambor - the acclaimed TV\, film and theater actor - explores different avenues leading to a great performance. Tambor will rehearse and refine scenes with actors onsite\, to break down the performance process. This workshop is intended for those interested in bridging the gap between actor and director. Directors and filmmakers are encouraged to attend and bring questions.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB\, Austin\, TX
SEQUENCE:0
UID:44222c81ceb0827d258320b4d52de745@almacy.sxsw2008.sched.org
URL:http://2008.sxsw.com/film/conference/panels_schedule/?action=show&id=FP060176
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T140000
DTEND:20080309T150000
SUMMARY:Keynote Interview with Mark Zuckerberg
DESCRIPTION:One of the tech industry's most intriguing story-lines over the last two years is the incredible growth of FaceBook from college networking tool to global giant. Hear the founder and CEO of this company talk about where the company is now - and where he plans to take it in the future. This presentation will be simulcast in both Ballroom B and the Day Stage Cafe.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:8581fd3ee5118fcdc740a93a001f0587@almacy.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060443
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T153000
DTEND:20080309T163000
SUMMARY:Tools for Enchantment: 20 Ways to Woo Users
DESCRIPTION:"Better than chocolate\, better than sex." Even if nobody really MEANS it\, what would it take to craft experiences our users would describe like that? In this new follow-up to creating passionate users\, we'll look at tools that can help take us there (including some fun science). We'll cover some new\, some retro\, and some counter-intuitive techniques to take Cognitive Seduction to the next level. B...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:c2d57b8c3311b29bcd24ce2fc6f2fe9f@almacy.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060512
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T170000
DTEND:20080309T180000
SUMMARY:SEO 3.0: Optimizing Search & Social for 2008 and Beyond
DESCRIPTION:Learn what's essential to stay atop Google's ever-evolving world. What good is your phenomenal interactive creation if it's not found?
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room A\, Austin\, TX
SEQUENCE:0
UID:7eb84980af10ba66eb3d3f9b95a4e2d5@almacy.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060556
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T170000
DTEND:20080309T180000
SUMMARY:The Supercollider: A Hero of the Social Network
DESCRIPTION:We all know what kind of person a Connector is. A Supercollider goes beyond mere connections\, throwing people together at high speed to generate the excitement and creative energy needed to force change. People skills are a must\, but technology is becoming more important for managing relationships today. Technology also allows non-traditional Supercolliders to form relationships online with powerf...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 10\, Austin\, TX
SEQUENCE:0
UID:a3f41b989aca89901fbb95aa0833f518@almacy.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060505
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T210000
DTEND:20080309T230000
SUMMARY:Facebook Motion Party (9pm-2am)
DESCRIPTION:Facebook invites the film community to join us for Motion\, the after-party to the Film Garage. Two of SXSW's hottest bands\, Wild Sweet Orange and State Radio\, are slated to play acoustic shows at the party. SXSW Film Festival attendees can request an invitation at www.facebook.com/SXSW?
CATEGORIES:PARTY
LOCATION:Pangaea\, 409 Colorado St\, Austin\, TX
SEQUENCE:0
UID:b96dc6c61a6cb9a3c40c8dd6ff5a803d@almacy.sxsw2008.sched.org
URL:http://ufl.facebook.com/event.php?eid=11118800684
END:VEVENT
BEGIN:VEVENT
DTSTART:20080309T210000
DTEND:20080309T230000
SUMMARY:Get Weirdly Wired (9pm-1am)
DESCRIPTION:Rogue-traders\, MSFT/YHOO\, elections? this is the weirdest year since the dawn of pixels. Celebrate 2008 with Spinto Band and Lightspeed Champion at the legendary Austin City Limits Sound Stage. Tamales\, microbrews\, margaritas and free shuttles.
CATEGORIES:PARTY
LOCATION:Austin City Limits Studio\, 2504 B Whitis (Corner of Guadalupe & Dean Keeton)\, Austin\, TX
SEQUENCE:0
UID:493242a49ea5466a2d1ac23289dc0f0d@almacy.sxsw2008.sched.org
URL:http://www.sxswbaby.com/index.php/site/interactive_events_and_more_eugene_mirman_jonathan_coulton_rock_band_and_ac/
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T100000
DTEND:20080310T110000
SUMMARY:Sponsored Panel: Going Social Now
DESCRIPTION:If you think social media is all about clever corporate marketing on Facebook or quirky videos on YouTube\, you're missing an opportunity to change your company's entire culture and operations. In fact\, social media can affect how companies innovate\, test ideas\, recruit talent\, measure performance\, and interact with all their stakeholders. In his discussion "Going Social Now\," Shiv Singh\, head of t...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 5\, Austin\, TX
SEQUENCE:0
UID:63b2cf60c6b81323644ff310c3402232@almacy.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060405
END:VEVENT
BEGIN:VEVENT
DTSTART:20080310T113000
DTEND:20080310T123000
SUMMARY:A Critical Look At OpenID
DESCRIPTION:OpenID (www.openid.net) is a single sign-on mechanism that has recently become popular. For the average user\, the benefit of OpenID is that it will let you use the same username and password at any new web site you visit instead of having to sign-up using a new username and password each time. Although this seems to be a great idea\, relatively few users have OpenID credentials\, and so OpenID is st...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 10\, Austin\, TX
SEQUENCE:0
UID:32e598db2ae25b1979b0ab968f487e0b@almacy.sxsw2008.sched.org
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060295
END:VEVENT
END:VCALENDAR